Solid management of your reputation can result in real business growth. Customers will be happy, and they will tell others about their experience with you. Maintaining a good reputation is important if you want to be successful. Here are some suggestions to help get the reputation of your business on the rise.
To ensure the trust TAO management of your customers, honesty and transparency is key. Don't remove or try to cover up negative posts from your website. Doing this can make it appear to your customers as if you are ignoring their concerns or that you simply don't care about them. Always be upfront about any issues your company might be facing.
One good way to improve the reputation of your company is by asking customers who are happy with your service or product to post positive reviews on your blog or website. You can also ask them to say something nice about your company on sites like Linkedln, Google Places or Yelp.
Monitor social networks. Arnold Worldwide says that over half of the customers out there think that brands need to talk back when they're asked a question on social media sites. Reply quickly, at least within a couple hours. Many businesses allow this part of their communication strategy to slide, so you can gain the upper hand.
Keep in mind that your online and in-person reputations both matter just as much. There are many people that are great in person yet they are not very great with customers over the Internet. You should be nice either way since you have no idea if this customer will spread negative information that can destroy you.
Create a mailing list. Make signing up for your mailing list fast and simple. To help bolster you mailing list offer a coupon or other incentive to encourage signing up. As an added bonus, you can increase your mailing list by offering a coupon for referrals. This can be a free small product or a cost saving coupon.
Counteract any negative online content on your company by contacting its creator. If there is ever any negative content when you do a search of your company, try contacting the reviewer, blogger or whoever posted it as soon as possible. Ask them if there's anything you can do change their negative sentiment to a positive one. If they are unwilling to do so, write a comment(if possible) with your side of the story.
Be professional when posting on social media sites. Avoid using Internet jargon and slang such as LOL, YW or TY. Be professional at all times. Respond to comments just like you would to your clients in a face to face meeting. Use proper English and proofread all responses before posting them.
There is no wisdom in taking business reputation management lightly. A stellar reputation can set you apart from your competitors. You increase trust and attract more customers when you have a good reputation. It is critical to the bottom line of your success. Take care of your reputation in business, it will help with your success.
